The Artist Is Present Challenging Performance And...

Marina Abramović’s â€Å"The Artist is Present† challenging Performance and Cultural Politics Marina Ambramović’s concept of performance art interrogates the traditional forms and practices of what most people would consider to be the â€Å"norm†, that derive from personal preferences generated from different aspects of society. Abramović is known for her durational performance work that tests the endurance and limitations of her own body and mind. Performance art may be understood as a practice where the body of the artist is central or the medium itself involving objected based art materials such as paint and canvas. Abramović challenges this traditional sense, and introduces new concepts of â€Å"pushing the body to its limits† and cutting down the distance between artist and audience by making her own the body the medium. In this paper, I will be critiquing Ambramović’s use of performance art to the ways she provokes cultural politics by ultimately aiming to silence the question â€Å"what is art†. Upon watching her docum entary â€Å"The Artist is Present†, I have found that in her performances she presents the public with challenges, shock, and emotions that can be understood as a controversial act; however the effect her performances have on people can differ based on the perspective of which performance art is viewed. Through the understanding of traditional performance art and Ambramović’s performance art, both descriptions share similarities but also large differences. PerformanceShow MoreRelatedImproving The Path Of Becoming A Recording Artist1736 Words   |  7 PagesA growing trend amongst new artists is crowd funding. This refers to audiences making contributions and/or micro investments in new creative ventures (Jenkins, 2013). For example, websites such as Kickstarter, GoFundMe and Indiegogo are platforms for independent artists to solicit and collect funds. The funds from these campaigns are used to finance record production, launch tours, create merchandise and all ot her costs artists need assistance with. These websites are helping change the path of becomingRead MoreSocial role of women1061 Words   |  5 Pagesnineteenth century. Yet, praises and critics both fall on the young artist, Mary Cassatt (1844 - 1926). In this paper, I will show how two historians contrast about the their views of this feminine artist, as well as their methodological approaches. The first one is from Susan Fillin Yeh. In her article â€Å"Mary Cassatt’s Images of Woman,† she argues that, Cassatt’s images of women, unique within the context of Impressionism, challenging the male standards (marriage, motherhood, and domestic matters),Read MoreDada Was A Radical And Cynical Artistic Movement1555 Words   |  7 Pagesunique object by contradicting the established traditions and forms of western art to that time. This essay will discuss four of the ways Dada artists pursued this goal, namely through the use of everyday objects, eliminating meaning and function, the use of chance and a dismissal of art history. This essay will then argue that through these means, Dada artists successfully undermined the solemnity with which the art world regarded itself. Dada’s combination of wit and venomous sarcasm presented toRead MoreAnalysis Of Judith Butler s S Gender Trouble2691 Words   |  11 PagesButler’s approach to gender politics is an improvement on previous attitudes towards homophobia. I will do this through a close contextual reading of Butler’s work, particularly Gender Trouble and her article Imitation and Gender Insubordination. Butler calls for a more fluid, variable interpretation of gender that would strive for a new equality where subjects are not restricted to notions of masculinity or femininity . Butler herself argues that gender is performance and is false, and this act ofRead MoreEssay on The Modern Civilization in Contemporary Installation Art1952 Words   |  8 Pagesmost crucial factors to survive during these periods. However, in this postmodern time period, many contemporary installation artists use sculptural materials and other mixed media to transform the way a particular space is practiced. Objects used in contemporary art have a range from each day of our life or natural materials to new media such as installation, performance, video or sound. Contemporary postmodern practic es often face and undermine what is familiar to us in the world of art, whichRead MoreThe Life Of Guernica By Pablo Picasso1855 Words   |  8 PagesVoltaire is not only the name of the painting, but the name of a nightclub set up by artists in Zurich, in neutral Switzerland during World War 1. The artists set up the center for artistic entertainment, namely musical, dance, and spoken word performances. These performance events were primarily to be conventional but then were turned fast greatly to provocations. They followed to the wake of serious performances through Italy and some other European locations by Italian Futurists in 1909-1913. Read MorePunk Rock And Punk Music2407 Words   |  10 Pagesexample, the Sex Pistols protested against the Queen of England in many of their songs. In the 90s punk evolved into other styles, such as alternative and grunge, that still hold liberal ideals but not as extremist as punk rock. In the 00s and present society musicians still use the ir music as a way of protest of towards authority, voicing and uniting the oppressed. But even though they do support similar ideals, they don t express them at with the same aggressiveness and extremism that punkRead MoreJudith Butlers Perception of the Female in the Modern Era: Gender Identity and the Act of Becoming in Cindy Shermans History Portraits6698 Words   |  27 PagesPortraits Introduction There is some disparity between the way critics and philosophers like Judith Butler view Cindy Shermans work and the way that Cindy Sherman speaks of her photographs. It may be the disparity that exists between many modern artists, who often operate on an intuitive level, and the philosopher critics who comment upon them from a theoretical perspective or a pre-established framework. On one level, Cindy Sherman may only be playing dress-up (as she herself admits) in her famousRead MoreEssay on The History and Future of Cyborgs2740 Words   |  11 Pagesto a computer by connecting a data cable. To elaborate the Cyborg discussion around limits requires it to be placed inside wider, existing discussion. There are two fundamental perspectives to the debate. The Bioconservatists (social, eithical, cultural, economic) and the Transhumanists (biological science, technology). With very different worldviews. Condorcet (1979) wrote â€Å"man will not become immortal, but cannot the span constant increase between the moment he begins to live and the time whenRead More Discontent Expressed through Blues, Jazz, Reggae, and Hip-hop5489 Words   |  22 PagesDiscontent Expressed through Blues, Jazz, Reggae, and Hip-hop In cultures all over the world, music can be seen encompassing many aspects of life for many individuals. It is a form of mass communication thatspeaks directly to society as a cultural form, and often reflects a collection and pattern of personal experiences (King 19). Music is so influential because it communicates on three different levels: the physical, emotional, and cognitive. Not only does it operate in a nondiscursive way, by

Challenges Of Health And Wellness - 1742 Words

Initial Challenges to Health and Wellness Many people struggle with a minute gain of weight here and there but for me it was something different. Over the last year, I have gained fifteen pounds that I have not been able to lose. In my journey over the last year I have tried many methods to losing the weight that have not worked. I decided to focus on weight loss once again and give it one more go. Much of my weight gain in theory comes from overeating and not working out regularly. Growing up I was a three-sport athlete and it was easy for me to keep the weight off. I played volleyball, basketball, and softball all through high school. I then continued my volleyball career in college. Staying in shape in college was much easier because of the mandatory sessions for working out and staying in shape. After college, I was always active and played in a YMCA volleyball league for years along with playing on the sand courts when weather permitted. My life took a turn when I started to teach, I tried to eat healthy and workout but have found it hard to do those things with my schedule. When I was coaching and teaching, I had very little time for me. I had to be at work at 7am and did not leave until 6:30pm or even later on game days. Eating healthy has been an issue most of my adult life. I have found it hard eat healthy because of work hours and because of money. Teacher salary in North Carolina is ridiculous and it is hard to eat healthy when you cannot afford to by healthyShow MoreRelatedPoor Health Habits Of Employees1383 Words   |  6 Pages INTRODUCTION The issue of poor health habits of employees has resulted in growing rates of chronic disease, together with the rising cost of health benefits, increased absenteeism and reduction in productivity (Mujtaba, 2013). The decline in workforce health also adds to increased health related expenses. 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Wellness as an emerging industry Wellness is can be described as an active practise of becoming more aware of and the making of choices regarding a healthier, fitter and fulfilled life. The World Health Organisation (2012) comments on wellness saying that ...a state of complete physical, mental, and social well-being, and not merely the absence of disease or infirmity. and the National Wellness institution (2015) states that a conscious, self-directedRead More7 Dimensions of Wellness Essay1161 Words   |  5 PagesDIMENSIONS OF WELLNESS Wellness is much more than merely physical health, exercise or nutrition. It is the full integration of states of physical, emotional, intellectual, spiritual, interpersonal, environmental and occupational wellness. Each of these seven dimensions act and interact in a way that contributes to our own quality of life. Disruption of any wellness can lead to the imbalance of the whole well being. 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The Autonomous Factors Free Essays

This model demonstrates that the autonomous factors are unite on the left side and the reliant variable is joined on the correct side of the model. In this table all the free factors are centering or specifically influencing the reliant variable and the needy variable is client maintenance. The theory for this exploration is given underneath: 2. We will write a custom essay sample on The Autonomous Factors or any similar topic only for you Order Now 7 Research Hypothesis Following are the exploration theory of the examination: H1: Service quality has positive effect on the client maintenance. H0: Service quality has no positive effect on the client maintenance. H2: Customer fulfillment has positive effect on the client maintenance. H0: Customer Satisfaction has no positive impact on client maintenance. H3: Customer reliability has positive impact on the client maintenance. H0: Customer reliability has no positive effect on the client maintenance. H4: Environment   has positive effect on the client maintenance. H0: Environment has no positive impact on the client maintenance. 3. Methodology In this exploration the easygoing examination has been utilized to clarify the impact of the free factors (benefit quality, consumer loyalty, client steadfastness, condition t) on the needy variable (client retention).The information for this exploration has been taken from 300 members by utilizing the instructive and mental estimation table (Krejcie, Robert 1970) . Add up to number of 160 surveys from out of 300 was returned which were totally and accurately filled by the members which were worthy for the investigation to go ahead. In this examination the helpful testing is been utilized to gather information from the members to bear on the exploration. 3.1 Instruments In this paper we have utilized the strategy which was beforehand embraced in the examinations, the poll was made out of aggregate 19 questions. First4 questions were of individual statistic and remaining 15 were of the 5 factors which were utilized as a part of this paper. Measurable bundle for sociologies (SPSS) rendition 20.0 was utilized for the investigation of the factors gathered through the survey. 3.2 Date Analysis procedures Unwavering quality examination is utilized as a part of this paper to check the dependability of the poll. As it is said in the past investigations that dependability examination acknowledgment run is over 0.70(Nunnally, 1978) . Pearson connection examination is utilized to check the connection between the diverse factors. What’s more, the direct relapse investigation is utilized to discover the impact of the autonomous factors on the reliant factors. 4. Data Analysis and Results The Frequency table demonstrates that the information gathered from respondents incorporate 60% male and 40% female. Table no.1 Elucidation Keeping in mind the end goal to confirm the entomb thing consistency of things, Cronbach’s alpha test was keep running on spss. The Cronbach’s alpha test is utilized to recognize that how much our reactions on our examination are solid .The Cronbach’s alpha shows esteems in above table including the estimation of every factor .The qualities are above to the standard esteem proposed by (Nummally, 1978) of 0.70, which exhibits that our instrument is dependable and we can irrefutably apply different measurable tests and decipher the results with assurance. Understanding Connection test was actualized to break down the connection between factors. Connection table proposed every one of the factors were emphatically associated to customer buy goal. The most connected variable was CL having Pearson Correlation estimation of r(120) = .648, p How to cite The Autonomous Factors, Papers

Stylistic Analysis Hamlet Soliloquy free essay sample

Shakespeare’s Hamlet is full of misdirection and mysterious happenings that are only explained to the audience through various soliloquies and hidden actions. Hamlet’s soliloquy in act 3, scene 2, is crucial for the audience to understand the mental struggle and inconsistent characteristics of the play’s eponymous protagonist. Hamlet incorporates dark, sinister-like images, to portray his future course of action towards his mother, Gertrude. Hamlet’s soliloquy is presented in a time of night that allows him to be open with the audience. For Hamlet, the dark serves as a shield that protects him from feeling the moral burdens of his future plans towards his mother. Hamlet describes the night as a time â€Å"when churchyards yawn and hell itself breathes out† (iii. ii. 2). This ominous description of the setting gives Hamlet comfort in knowing that evil regularly occurs. Therefore, his actions towards his mother would not seem as wicked because they are part of the normal happenings of the night. We will write a custom essay sample on Stylistic Analysis: Hamlet Soliloquy or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Hamlet uses the soliloquy to depict how he is finally going to avenge his father. He uses ruthless tone to describe â€Å"such bitter business of the day† (iii. ii. 4). This tone is rarely used from Hamlet prior to this soliloquy. The soliloquy serves as a major turning point for Hamlet. Hamlet now has evidence for Claudius’s involvement in Hamlet’s father’s murder. Therefore, he now cannot use the excuse of a lack of proof for his inaction. Hamlet notifies the audience that he is planning â€Å"to be cruel† towards his mother without appearing strange and unnatural (iii. ii. 8). Hamlet’s normally wavering and cowardly nature is buried by this seemingly merciless tone. Hamlet is aware of his ever changing view towards his mother. He understands that he has to struggle in order to feel true resentment. Hamlet demonstrates this great effort when he says, â€Å"O heart, lost not thy nature, let not ever† (iii. ii. 6). Strangely enough, Hamlet’s affection strengthens as the soliloquy progresses. Hamlet begins to be more empathetic towards his mother. Deep in his heart, Hamlet knows that he loves his mother regardless of what his actions depict. Hamlet says that his â€Å"tongue and soul in this be hypocrites† (iii. ii. 10). Hamlet’s words will contradict his love for his mother as he will speak spitefully. Hamlet finishes the soliloquy with an unusual outburst proclaiming that he will â€Å"give them seals never, my soul, consent† (iii.ii. 12). This outburst outlines his indecisive yet ironically impulsive character. Towards the end of the soliloquy, Hamlet’s tone towards his mother becomes cruel, yet full of empathy and love. Hamlet’s soliloquy serves a major role in notifying the audience about Hamlet’s inner thoughts. Additionally, the dark setting allows these thoughts to be honest and candid. Hamlet is both resentful and affectionate towards his mother. Because of these contrasting emotions, Hamlet tends to be act extremely indecisive and uncertain. This soliloquy portrays Hamlet’s great suffering due to his fragile and perplexed mental state.

Marketing Strategy Models, Tools and Techniques

Introduction Marketing refers to the activities and procedures used in developing, conveying and exchanging various offers that are valuable to the targeted population. Thus it helps in formulating strategies that facilitate sales and business development.Advertising We will write a custom report sample on Marketing Strategy Models, Tools and Techniques specifically for you for only $16.05 $11/page Learn More This paper focuses on two marketing strategies namely, blue ocean strategy and guerilla marketing. It also analyzes two marketing tools namely, the â€Å"porter’s diamond model for competitive advantage† and BCG matrix analysis. The objectives and applications of these concepts will be illuminated in the paper. Blue Ocean Strategy Definition This is a strategy â€Å"that enables firms to realize high growth and profits by creating new demand in an uncontested market space† (Kim Mauborgne 2005, p. 4). The market that is yet to b e discovered is thus referred to as the blue ocean. The existing markets that are characterized by competition are referred to as the red oceans. There are enough growth opportunities in the blue ocean due to lack of competition. The blue ocean strategy is based on three concepts namely, â€Å"value innovation, tipping point leadership and fair process† (Kim Mauborgne 2005, p. 4). Objective The main objective of this strategy is to help firms to identify new market space. This enables them to eliminate the risk associated with cutthroat competition associated with existing markets (Kim Mauborgne 2005, p. 5). Implementation steps The implementation of this strategy is based on six principles. The first four principles deal with the development of the blue ocean strategy and can be explained as follows. Formulation of the blue ocean strategy is based on the concept of value innovation. Value innovation is â€Å"the simultaneous pursuit of differentiation and low cost† (Kim Mauborgne 2005, p. 6). The first principle involves reconstructing the boundaries of the market (Kim Mauborgne 2005, p. 47). This means that the firm moves from the red ocean to the blue ocean. This transition is illustrated in figure 1. It is the first stage in formulating the blue ocean idea. The transition involves considering six options referred to as the six paths.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The options include identifying new opportunities â€Å"across the industry, buyer groups and strategic groups† (Kim Mauborgne 2005, p. 48). For example, the firm can identify a need that has not yet been satisfied in the market. The other options involve identifying opportunities â€Å"across time, scope of product or service offering and functional-emotional orientation of the industry† (Kim Mauborgne 2005, p. 49). â€Å"Focusing on the big pictureâ €  (Kim Mauborgne 2005, p. 81) is the second principle. This is the planning stage and is achieved through the four action framework. The application of this framework is illustrated in figure 2 and can be explained as follows. The first element involves creating new factors that do not exist in the industry. For example, a new product that satisfies an existing or an emerging need. The second element involves identifying the most valuable needs or factors and satisfying them through superior services or products. An example of this element will involve focusing on superior products by significantly improving their quality. The third element is characterized by the identification and elimination of the factors or needs that are no longer relevant in the industry (Kim Mauborgne 2005, p. 92). For example, product features that are no longer useful to customers can be eliminated. Finally, the firm is expected to indentify and reduce the factors that should be maintained below the industry level. For example, the price can be maintained at below the industry level in order to facilitate market penetration. These elements facilitate the process of value innovation. The third principle involves creating new demand. This involves aggregating demand by focusing on the commonalities of noncustomers. Getting â€Å"the strategic sequence right† (Kim Mauborgne 2005, p. 117) is the fourth principle. The strategic sequence refers to the manner in which the blue ocean idea should be executed in order to ensure stable and consistent growth. Thus the firm must properly address the utility and cost concerns. Besides, it must formulate effective pricing policies and meet the adoption requirements in order to realize a feasible blue ocean strategy. The fifth and the six principles deal with the implementation of the blue ocean strategy. The fifth principle involves surmounting the organizational barriers. It is based on the concept of tipping leadership which deals w ith the management of organizational risks. The organizational risks that should be addressed at this stage include â€Å"cognitive, motivational and resource risks† (Kim Mauborgne 2005, p. 147). The last principle involves incorporating the execution into the strategy. It is based on the concept of fair process which addresses management risks such as attitudes. It helps in ensuring cooperation at the implementation stage.Advertising We will write a custom report sample on Marketing Strategy Models, Tools and Techniques specifically for you for only $16.05 $11/page Learn More Example The mobile phone money transfer services in East Africa can illustrate the strategy. The low segment of the market had been taken for granted by local banks in the region. Thus Safaricom, the dominant mobile phone services provider, looked across its product line and consumer groups and identified the opportunity. It was the first firm to launch mobile phone money transfer services (blue ocean idea) in partnership with banks in the region (Safaricom 2011). It also targeted the low income earners who had no bank accounts. Due to the value added by the new service, the firm’s customer base tripled in one year. Strengths and Weaknesses The strategy has two strengths which are as follows. First, it provides consistent and reproducible procedures that can be used by all firms to formulate a blue ocean strategy (Welhrich 2010, p. 125). Second, its tools are visual oriented and this facilitate clear understanding of the concepts. The main weakness of the strategy is that it does not emphasis the role of brand and communication. It assumes that value innovation is realized automatically (Welhrich 2010, p. 126). However, this might not be the case due to external factors such as legal requirements. Guerilla Marketing Definition This is a â€Å"form of marketing which relies on the use of innovative, unexpected and quirky techniques to familiar ize people with a brand† (Levinson 2005, p. 5). Thus it is an unconventional marketing strategy that depends on time, energy and creativity instead of financial capital. Objective The objective of guerilla marketing is to gain publicity through unconventional marketing methods (Levinson 2005, p. 10). Thus it focuses on the formulation of a unique and engaging marketing strategy. This helps in attracting and retaining customers. Implementation Steps Guerilla marketing is meant for the small or medium sized firms. However, the large sized firms can also use it to market their products. It can be implemented as follows. The first step involves setting the marketing objectives. Under normal circumstances, the main objective should be to get as many referrals and transactions as possible from the existing clients.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The marketer should also aim at cooperating with his competitors instead of outperforming them. The second step involves formulating the marketing strategy. The marketing strategy should be â€Å"based on human psychology† (Jay Jannie 2007, p. 13) and informed by creative and unique ideas. The third stage involves selecting the marketing communication channel. A number of channels should be used in order to maximize results. The marketer’s messages should target individuals in order to engage the customers effectively (Levinson 2005, p. 37). Modern technology such as the internet should be used to enhance effective communication (Baltes Leibing 2007, vol.109, pp. 46-55). Planning for the implementation is done in the fourth stage. The plan should focus on time, energy and creativity instead of financial resources. This is followed by the implementation of the marketing plan which involves rolling-out the marketing campaign using the chosen communication channels. The final stage involves measuring the success of the strategy. In this case, profit is the main success indicator. Example An example of guerilla marketing involves a video advert that does not conform to the usual procedures. For instance, the advert can be made unique by defying the recommended color choices, contrast and the balance between pictures and words. Another example involves issuing free samples to the public. Strengths and Weakness The main advantage of guerilla marketing is that it requires little resources but maximizes results (Levinson 2005, p. 56). It also helps companies to establish long-term relationships with their clients since it focuses on individuals. The main weakness of the strategy is that profits might not be the best measure of success (Levinson 2005, p. 67). This is because a rise in profits could be as a result of any other factor such as improvement in efficiency instead of the effectiveness of the marketing strategy. Porter’s Diamond of Compe titive Advantage Definition This is a framework that illustrates the â€Å"manner in which an organization’s ability to create competitive advantages at the international level is influenced by its home base† (Walker 2003, p. 117). The base (country) is associated with the factors that enable or prevents a firm from creating competitive advantages in the global market. Objective The objective of this technique is to provide the information that is needed to identify the available resources and how to develop them in order to create advantages (Walker 2003, p. 120). The information also influences the innovation process. Implementation Steps According to Porter, a country’s competitiveness is determined by four factors namely, â€Å"firm strategy, structure and rivalry, demand conditions, related and supporting industries and factor conditions† (Morschett, Schramm Zentes 2010, p. 78). The interrelationship between these determinants is illustrated by figu re 3 (the diamond) and can be explained as follows. Factor condition is the first element on the diamond. According to this element, a nation usually generates its own factors of production. The impotence of these factors depends on the degree to which they are developed and used in a country. The shortage of the factors thus necessitates innovation (Walker 2003, p. 145). In the context of marketing, this element helps in planning for resource allocation. For example, a firm in a country with cheap internet technology will focus on e-marketing in order to reduce costs. The demand condition is the second element. In this case, local firms will be more interested in a product than foreign firms if the demand for that product is higher in the domestic market as compared to the overseas market. Thus competitive advantages are created when the product is exported. A â€Å"strong trend setting local market helps local firms anticipate global trends† (Walker 2003, p. 158). This is b ased on the fact that the local market has a greater potential to determine the ability of the firms to identify customer’s needs as compared to international markets. Thus this element helps a firm to understand the demand for its products in order to formulate the right marketing strategy. The third element relates to the effect of the related and supporting industries. According to this element, firms will benefit from relatively cheap and innovative inputs if the supporting industries in the domestic market are competitive. This effect is reinforced if there is a strong competition among suppliers at the international level (Morschett, Schramm Zentes 2010, p. 97). â€Å"Firm strategy, structure and rivalry† (Walker 2003, p. 171) is the last element. It relates to the management style and the manner in which companies are organized. This determines the work morel and the operation of the firms. Thus a country whose business laws support an effective company structu re will have more advantages. Figure 3 indicates that the four factors are interdependent. For instance, innovation can not be realized due to factor disadvantages in the absence of rivalry. The role of the government is to encourage firms to be more competitive. It does this through regulation and facilitating the creation of factors of production. Example The Japanese motor industry illustrates the application of this technique. Car manufacturers from Japan have dominated the global car industry due to the following advantages. Factor condition is represented by the large number of highly skilled mechanical engineers in the country. The demand condition in the country is characterized by â€Å"a demanding market due to the written language† (Sally 2005, vol. 10, pp. 341-356). There is a large number of supporting as well as related industries that supply car parts at low costs and high quality. Rivalry in the country’s car industry led to innovation as well as cost r eduction. Finally, the government supports the industry through incentives such as tax holidays. Strength and Weaknesses The main strength of the strategy is that it provides a comprehensive analysis of the factors that determine the competitiveness of a firm at the international level (Walker 2003, p. 25). The information provided by this analysis informs the process of formulating the marketing plan. The disadvantage of the strategy is that it focuses only on the industry. It ignores the contributions of individual firms in regard to the process of creating competitive advantages. BCG Matrix Analysis Definition This is a marketing tool â€Å"that uses a chart to analyze the performance of products or business units† (Kurtz Snow 2009, p. 65). The analysis focuses on the market share as well as the growth rate associated with a brand or a business unit. Objective The main objective of the BCG matrix analysis is to provide the information that is needed when allocating resour ces. It enables managers to identify the brands that should be funded and those that should be eliminated (Kurtz Snow 2009, p. 71). Implementation Steps The BCG matrix is illustrated by figure 4. Drawing the graph is the first step in using the technique. The graph is then used to rank the â€Å"products or business units according to their market share and growth rates† (Grant 2005, p. 488). The circles on the graph (figure 4) represent the products. The size of the circle corresponds to the product’s market share. The graph (figure 4) is divided into four parts which can be explained as follows. The cash cow represents the brands whose market shares are high (Grant 2005, p. 488). Besides, the industries of such brands are characterized by a slow growth rate. The revenue generated by products in this category exceeds the amount needed to sustain the firm. This means that such products are profitable and every firm strives to own them. The dogs represent products asso ciated with â€Å"low market share in a mature and slow-growing industry† (Grant 2005, p. 489). Products in this category are only capable of breaking-even. This means that the revenue they generate is hardly enough to sustain the firm. Thus they should be sold since they lower returns on assets. Question marks denote the products associated with rapid growth and thus maintaining them requires a lot of financial resources. The products in this category do not generate a lot of revenue since their market share is low. They are expected to attain the â€Å"status of cash cows if the market growth rate declines† (Kurtz Snow 2009, p. 92). Stars denote products whose market shares are high and their industries are characterized by rapid growth. They usually attain the status of cash cows when the growth declines (Kurtz Snow 2009, p. 93). Example The British Airline illustrates the application of BCG matrix analysis. The company has four product lines namely, long-haul fli ghts, regional flights, domestic flights and mail services (British Airways 2011). Regional flights (within Europe) accounts for 70% of the firm’s revenue (British Airways 2011). This is therefore the cash cow since the industry is also mature. The long-haul flights market (intercontinental) is mature and dominated by major airlines such as Lufthansa. British Airways’ market share is thus low (British Airways 2011). Consequently, the firm discontinued some of its long-haul flights and opted for an alliance with American airlines in order to connect its passengers to the discontinued routes. The long-haul flights are thus classified as dogs. British Airways being the largest airline in UK has the largest market share in the domestic aviation industry. The industry is growing rapidly as more firms join it. Thus the domestic flights are classified as stars. The mail services are classified as question marks. This is because even though their market is growing rapidly, the cost of offering the services is high due to the rise in fuel prices. Strengths and Weaknesses The main strength of the BCG strategy is that it facilitates rational allocation of resources. Such allocations are based on the performance of a product line. However, the strategy is associated with two weaknesses which are as follows. First, it only concentrates on â€Å"market share, industry growth rate and profitability† (Grant 2005, p. 489). Thus it ignores other aspects of the industry such as competition. Second, it is not very accurate since ranking of the products is done subjectively. Appendix Figure 1 This figure illustrates the factors that facilitate the transition from the red ocean (marked red) to the blue ocean (marked blue). The factors that facilitate this transition are listed in the white region (Kim Mauborgne 2005, p. 4). Figure 2 This figure illustrates the framework for achieving value innovation that is denoted by the new value curve (at the center) (Kim Mauborgne 2005, p. 4). Figure 3 Porter’s diamond This figure shows the interrelationship between the factors that determine the competitiveness of a country (Walker 2003, p. 117). Figure 4 BCG matrix analysis This figure illustrates how the performance of products is analyzed according to their market share and growth (Kurtz Snow 2009, p. 91). References Baltes, G Leibing, I 2007, ‘Guerilla marketing’, New Library world, vol. 109, no. 2, pp. 46-55. British Airways 2011, Annual reports, https://www.britishairways.com/travel/home/public/en_ua. Grant, R 2005, Contemporary strategy analysis, John Willy and Sons, New York. Jay, L Jannie, L 2007, Startup guide to guerrilla marketing, Entrepreneur Press, London. Kim, C Mauborgne, R 2005, Blue ocean strategy: how to create uncontested market space, Harvard Business School Publishing, New York. Kurtz, D Snow, K 2009, Contemporary marketing, Cengage Learning, New York. Levinson, J 2005, Guerilla marketing during tough times, Morgan James Publishing, Boston. Morschett, D, Schramm, H Zentes, J 2010, Strategic international management, Gabler Verlag, London. Safaricom 2011, Products, https://www.safaricom.co.ke/. Sally, S 2005, ‘Does Porter’s diamond hold in the global automobile industry?’, Advances in Competitiveness Research, vol. 10, no. 3, pp. 341-356. Walker, G 2003, Modern competitive strategy, McGraw-Hill, New York. Welhrich, H 2010, Management, McGraw-Hill, New York. This report on Marketing Strategy Models, Tools and Techniques was written and submitted by user Juan V. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Carteret County the Original Crystal Coast

Carteret County the Original Crystal Coast Carteret County is a coastal county that lies at the southeast point of North Carolina. The county is known for its historic sites and its local tourism and fishing industries. While many people visit this county each year few have fully explored its vast resources or any thing this county has to offer. Because of the amount of public accessible beaches few tourist venture inland to further gain insight about the historical values of this rich county. Waterways run through the county which historically provided transportation of goods and services inland. Now bridges and roads take role as the main transportation lines. Because this county is among the oldest in the state, county history dates back to 1722, when the currency was pounds and shillings. To further investigate the history of this county and understand the counties relevance several aspects will be discussed: geographic location, forest resources, major industries, historically important or interesting people, and the ori gin of the cultural make-up of this county.Locator Map of Carteret County, North Carolina, Un...Geographic LocationCarteret County is located directly on the east coast of N.C. and is surrounded mostly by water on the east and southern coast. The county is connected to Craven County to the North and Jones and Onslow to the West. The county is roughly 520 square miles of land and 820 square miles of water. Most of the soil on this land is split between several different types of sands and loams; this is so because much of the land is considered swampland or marshland. The general landscape is flat giving rise to the name “the coastal plain”. Many rivers flow up from the sounds and bays that surround half of this county, these played an important part in the development of this county which will be discussed in depth later. The main rivers are...

Effects of advertisement for childeren and youth Research Paper

Effects of advertisement for childeren and youth - Research Paper Example Unfortunately, while these are normally targeting adult’s children who often have unrestricted or unsupervised access to TV, this becomes collateral damage when exposed to the many sexually insinuative adverts out there. Take an example of Gucci it runs among others a commercial with a picture of a half-naked man with a woman on her knees at his feet in magazines accessible to children (Poulton, 2011). According to the longitudinal carried out in 2009 and presented to the pediatric societies, children exposure to sexual content on TV makes them more likely to become sexually active early and hence run a greater risk of sexually transmitted diseases (Morris, 2011). Moreover, another negative aspect of TV commercials on children is that they can encourage bad behaviors such as drug and alcohol abuse as well as violence. Camel cigarettes was under fire recently when a cigarette commercial was claimed to target teen age girls, in the one of the ads was a picture of a little, classic, black dress and fashion accessories, juxtaposed with a patent leather cigarette case. This could clearly have attracted the attention of teenage girls who would normally associate with the most of the aforementioned items (Boyles, n.d). This and such commercials others portraying violence and other conventionally antisocial behavior are likely to negatively influence children. Nonetheless, not all adverts are negative and several of them actually play an important role in informing and educating children on per tin tissues such as health and even sexuality. Condom adverts for instance are known to have a negative effect on teens, however, the upside is they provide information on safe sex, and this information is very important to keep help them protect themselves should they decide to have sex anyway. Ultimately, it is the collective duty of parents and TV and advertising firms to keep children safe form the adverts that